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  • 4 Ways to $AVE BIG this Back to School Season

    4 WAYS TO SAVE BIG $$$$ this BACK TO SCHOOL season THE DEADLINE for school eye exams is OCTOBER 15th. Get your family in before you hear from your student’s teachers that your kids need vision help! If you’re like me you postpone nearly everything, especially when it comes to administrative homework from your child’s […]

    Continue Reading August 23, 2019


    IF YOU DON’T KNOW ALREADY THERE IS A DEADLINE FAST APPROACHING FOR ALL FAMILIES WHOSE CHILD(REN) IS/ARE NEW TO ILLINOIS SCHOOLS All new students must have an EYE EXAM in Illinois and October 15h is the deadline for all new students including: moved to at the area, switching schools, or starting kindergarten.   Bring this […]

    Continue Reading October 11, 2017

  • Are we NEXT? The AMA says we may be in danger!

    A few of the unintended consequences are discussed on The Today Show regarding the cooler, bluer, day-like light emitted by new LED lights hitting the streets in LA and New York.  It stands to reason Chicago would be next, and according to the Illinois Center for Transportation, the multi-phase study is already under way and up to 30% of […]

    Continue Reading October 5, 2016

  • Glaring Omissions from Driver’s Education

    When they teach the rules of the road, do the schools know to educate your teen on use of polarized sunglasses or you on the difference between legal to drive without restriction in Illinois (20/40 vision) versus normal vision (20/20) — that’s twice the detail!  Read more about glaring omissions from the educational system in […]

    Continue Reading October 4, 2016

  • 40% OFF your Featured Frame of the Month: OCTOBER

    DO GOOD in ECO-tober! ONE FRAME – ONE TREE ECO was “born recycled” in 2009, with the start of the program ONE FRAME – ONE TREE, in partnership with the NGO Trees for the Future. Since then, ECO has donated and planted a tree for every frame sold. So far, ECO has planted over 1.4 million trees! “We have a responsibility to […]

    Continue Reading October 1, 2016